EXPERIENCE
Levi Strauss & Co. | Senior Copywriter, Dockers
December 2022 to Present
- Drove storytelling for global campaigns and collaborations
- Led creative development for our 2023 Pride campaign, contributing to art direction and concepting
- Collaborated with designers, merchants, project managers, legal, and marketing partners to execute compelling, on-brand creative that drove business objectives
- Spearheaded monthly creative team brainstorming meeting to elevate email performance
- Shaped brand voice and wrote copy for a brand refresh
- Edited copy written by colleagues, contractors, and agencies partners
Levi Strauss & Co. | Copywriter, Global Brand Creative
July 2020 to December 2022
- Wrote branded copy across print, site, app, email, social media, ads, and signage
- Led storytelling for global campaigns and collaborations
- Crafted long-form editorial content and conducted interviews with key opinion leaders for the brand’s Off the Cuff blog
- Led workshops on product description writing
- Partnered with product teams to craft copy featured on merchandise
Levi Strauss & Co. | Copywriter, Direct-to-Consumer
June 2018 to July 2020
- Developed messaging to support the launch of the Levi’s app and loyalty program, ensuring a seamless brand voice across digital experiences
- Wrote site copy, emails, and product descriptions for Levi’s and Dockers, improving conversion and SEO performance
- Produced content for triggered and transactional email refreshes, enhancing customer retention
- Collaborated with the social media partners to create compelling, social-first content for the Dockers Instagram page
- Created a copy guidebook for Levi’s Kids’ apparel to ensure brand consistency across product categories
- Served as lead writer for major Dockers brand moments, including Pride, Father's Day, Earth Day, World Water Day, Dockers x Urban Outfitters, and Dockers x Karla
- Improved and streamlined workflows for the creation and upload of product description copy
Castle Global (Hive AI) | Copywriter
June 2017 to December 2017
- Crafted and maintained brand voice for the retail app Outlet
- Wrote UX copy for the Outlet, Honey, and Melon apps
- Increased user engagement and email open rates
- Strategized with the design team to execute Facebook, email, and push notification campaigns
- Created and edited content for the Hive AI website
- Conducted user interviews and guerrilla research
- Produced content for FAQ pages and customer support email templates
McGill University | Bachelor of Arts, English Literature
August 2013 to June 2017
- Served as a News Editor and Writer for the McGill Daily
- Worked as a research assistant for a Digital Humanities professor
- Volunteered with Homework Zone
- Represented MORE Houses as the elected Food Rep