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EXPERIENCE


Levi Strauss & Co. | Senior Copywriter, Dockers
December 2022 to Present
  • Wrote branded copy across print, site, app, email, social media, ads, and signage
  • Acted as lead writer for global campaigns such as Pride, WellThread, Levi's x Felix the Cat, Levi's Vintage Clothing, and Levi's Vintage Clothing x Clarks
  • Collaborated with designers, merchants, project managers, and marketers to produce compelling creative that drove business objectives
  • Crafted long-form content for our Off the Cuff blog
  • Led workshops on product writing
  
Levi Strauss & Co. | Copywriter, Global Brand Creative
July 2020 to December 2022
  • Wrote branded copy across print, site, app, email, social media, ads, and signage
  • Acted as lead writer for global campaigns such as Pride, WellThread, Levi's x Felix the Cat, Levi's Vintage Clothing, and Levi's Vintage Clothing x Clarks
  • Collaborated with designers, merchants, project managers, and marketers to produce compelling creative that drove business objectives
  • Crafted long-form content for our Off the Cuff blog
  • Led workshops on product writing

Levi Strauss & Co. | Copywriter, Ecommerce — Direct-to-Consumer
June 2018 to July 2020
  • Served as lead writer for major Dockers brand moments, including Pride, Father's Day, Earth Day, World Water Day, Dockers x Urban Outfitters, and Dockers x Karla
  • Crafted messaging for marketing emails and site refreshes
  • Wrote product descriptions for Levi's and Dockers merchandise
  • Created content for evergreen site modules to enrich the product page experience
  • Increased SEO value by writing long-form keyword content containers
  • Concepted content for the Dockers Instagram page
  • Executed urgent ad hoc site updates

Castle Global (Hive) | Copywriter
June 2017 to December 2017
  • Crafted and maintained brand voice for the retail app Outlet
  • Wrote UX copy for the Outlet, Honey, and Melon apps
  • Increased user engagement and email open rates
  • Strategized with the design team to execute Facebook, email, and push notification campaigns
  • Created and edited content for product landing pages
  • Conducted user interviews and guerrilla research
  • Produced content for FAQ pages and customer support email templates


McGill University | Bachelor of Arts, English Literature 
August 2013 to June 2017
  • Served as a News Editor and Writer for the McGill Daily 
  • Worked as a Research Assistant for a Professor of Digital Humanities 
  • Volunteered with Homework Zone